Archive for the ‘ Marketing Properties ’ Category

A picture is worth a thousand words:

Kudos to Trace Lofts for really getting the importance of walkability (vibrant culture, less global warming, better health, etc).

ColoProperty.com just released a feature that allows their visitors to search properties by Walk Score.   Wow, those folks are fast–we just made the Walk Score API generally available a few days ago!

Sure, walkable homes are great for the environment, your health, and your community–but in this economic downturn buyers want walkable homes because they’re better investments. Kudos to ColoProperty.com for being the very first website to let their customers search by Walk Score!

Today at Inman Real Estate Connect we’re announcing partnerships that will add Walk Score to over 85 million properties!

We’re proud to announce that Zillow.com, ZipRealty.com, Postlets.com, REcolorado.com, ColoProperty.com, and others will now show Walk Score on all their listings using Walk Score Real Estate Services.

REcolorado.com is the first partner to go live with the new Walk Score API:

If you’re at Inman Real Estate Connect, come chat with us about adding Walk Score to your listings!

ZipRealty.com just added Walk Score to all of their property listings (1,377,591 active homes, last time we checked).

“With gas prices going through the roof, our buyers want homes closer to where they work, local stores, and public transportation,” says Patrick Lashinsky, ZipRealty’s President and CEO.

Kudos to ZipRealty.com for helping their customers find homes in walkable neighborhoods.  Not only are walkable homes smart investments in an age of $4/gallon gas, they’re better for your waistline (people in walkable neighborhoods weigh about 7 pounds less) and they’re better for the planet.

Head on over to ZipRealty.com to find your next walkable house!

While attending the ProWalk/ProBike Conference here in Seattle, I heard from two different people that saw Walk Score being used to market properties — one was a flyer being distributed in the box on the for sale sign in front of a house. Another person saw it in a glossy print brochure for a high end home.

Are other people seeing Walk Score used to market properties?

We just loved this King 5 piece on our Seattle Neighborhood Rankings that declared walkability the new buzzword in real estate. “In Seattle, for sale signs may read 2 bedroom, 2 bath, with a walkability rating of 80.”

Check out the video.

We believe one of the best ways to promote walkable neighborhoods is to include Walk Score on every real estate listing: 2 bedrooms, 1 bathroom, 1,000 sq. feet, Walk Score 87. Kudos to www.postlets.com for promoting walkability with their superb implementation of the Walk Score tile:

Postlets also creates a nice search-optimized landing page and unique URL for every listing it hosts. Congratulations to Postlets for creating such a great integration!

Do you have a stylish Tile integration? We’d love to hear about it! Also, we’re getting a lot of requests for a Walk Score REST API so we’re considering adding this in the near future…

We’ve noticed lots of people comparing their Walk Scores. One great thing about living in a condo (besides feeling good about your smaller environmental footprint) is that you and everyone else in the building can collectively brag about your Walk Score.

Seattle’s Trace Lofts just hung up a big Walk Score banner to advertise their perfect Walk Score of 100. Kudos to Trace Lofts for recognizing that a high Walk Score equals good living!

I also like how the designers of the banner couldn’t get a high-res image of Google Maps, so they pasted a Walk Score screenshot onto a cell phone. We’ve always wanted a mobile version of Walk Score—but why didn’t they use an iPhone?!