Helping Agents Sell Homes With Midwest Real Estate Data

Years of experience, innovative products, and the regional power of nearly 40,000 real estate professionals combine to make Chicagoland multiple listing service Midwest Real Estate Data (MRED) a force in real estate.

And, as an early adopter of Walk Score data and real estate marketing tools, MRED is helping lead the way toward providing agents and home-shoppers with greater insight into the location of a property, commute times and transportation options.

“Walk Score has fast become the standard for measuring walkability, and the opportunity to provide Walk Score and its other benefits within our MLS system was too good to pass up. We couldn’t be more pleased at the reception Walk Score has received from our brokers, agents and appraisers,” Russ Bergeron, MRED CEO, told Chicago Agent Magazine after launching Walk Score in early 2012.

“We are always on the lookout for information that can be added to our property database to make it even more valuable to our customers and Walk Score is clearly this type of enhancement,” Russ added in a recent interview.

Walk Score on MRED

Walk Score on MRED

MRED’s connectMLS (the top-rated MLS system per the latest WAV Group MLS Technology Survey) includes the Walk Score of every listing (almost 100,000 of them!) and offers agents the ability to search for properties by Walk Score and to sort property search results by Walk Score.

“Not only have we added and made searchable a data field that contains the Walk Score, we also include links to the Walk Score site so our users can take full advantage of all the capabilities of Walk Score – including commute times, public transit information, and nearby points of interest,” Russ continued.

MRED’s Share My Listings widget, which makes it easy for listing agents to post homes for sale to a myriad of social media sites, also incorporates Walk Score. Whenever receiving listing updates from their agents, consumers have a link to the complete set of Walk Score information.

“Having Walk Score incorporated into the listings I send to my clients makes the home search process easier for the buyers,” said Andrea Geller, Broker Associate from Coldwell Banker Residential in Chicago. “They no longer have to go off to a variety of sites to get information about neighborhood amenities surrounding the property. Potential buyers who view listings from MRED’s Share My Listings widget get the same benefit. Walk Score helps me sell my listings faster.

Find out how much you’ll make by selling with Redfin’s home sale proceeds calculator.

Learn more about adding Walk Score data to your site and MLS.

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